In 2020, we found ourselves rethinking our relationships with employers or employees more intensively, each forced to turn their living room into a new ‘temporary’ office. The time has come to digitalise internal business operations to ensure employees can do their job at best, enable collaboration, and increase access to information.
intranet.ai is the natural continuation on an international scale of a first all-Italian project: Dev4Side Software S.r.l.
Thanks to the experience and professionalism gained by carrying out projects for important companies and continuous training, Giuseppe and Miro’s business has obtained ISO 9001:2018 and ISO 9001:2015 certifications.
In addition to the certifications on the quality of their work processes, they also received important awards certifying them as Microsoft Gold Partner.
Not only programming and projects, Giuseppe and Miro also offer support in training employees and managers to use the technology platforms and software they need to do their jobs.
Video training courses and lessons are provided via the Office365italia.it website.
The goal of intranet.ai is to make business collaboration and communication more efficient using technology powered by artificial intelligence. As a Microsoft Gold Partner, intranet.ai leverages Microsoft technologies and platforms – such as Office 365 and SharePoint – to create corporate intranets tailored to the needs of each company.
My first task was to understand the challenges I was facing:
Before I even thought about sketching out an idea or conducting research and competitor analysis, I dove into the deep end of intranet.ai’s day-to-day operations.
The intranet.ai team was always willing to provide me with explanations at any time and made available to me the advanced courses offered on the Office365italia.it website.
After gathering a lot of information from the intranet.ai team, I wanted to get a very precise idea of the market sector by analysing the online presence of their competitors.
Using online tools, I found out who the biggest competitors were, by analysing their website pages and blog content. I wanted to know what they were doing, their tone of voice, who they were targeting, what keywords they were focusing on, how was their presence in organic and paid search.
This analysis helped me better clarify not only the target audience for whom I should create the website content, but also how to set up the corporate image of intranet.ai so that it would be unique.
At this point, I was ready to set up the first drafts of the graphic design of the new intranet.ai website and to write the contents.
Being in touch with Miro and the intranet.ai team was of paramount importance because I wanted the result to be exactly what they would have wanted.
The requirements the website had to fulfil were 4:
Although I had already implemented the SEO strategy and keywords while I was developing the ideas and content, I felt it was essential to take some time to review all the work that had been done.
I think it is important to review everything when the work is almost finished to get an overview of the whole project, to see where the weak points are, where the details are underdeveloped and to compare all the different steps.
Optimising a website for search engines is an endeavour that must come as close to perfection as possible if it is to achieve real results. If improvement means change, the SEO strategy always needs to be updated. Therefore, I reviewed all the work done so far, compared it with the latest data from SEO tools and made the appropriate changes.
The intranet.ai blog section, instead, is intended to communicate just that: a passion for their work and a willingness to help those in need. An attitude that you can easily find by contacting their customer service.
The ideas of intranet.ai are feasible promises that represent more than just words. intranet.ai had already established values, I just had to create a way to present them as best I could by making the most of the storytelling techniques.
Do you want to create engaging and optimized content for your website?